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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.
Watch the following expert session in which Bryan Phelps teaches you the basics of Google Analytics and how to use it to gain insights into a business.
Please also read Google Analytics Beginners Guide from SEMRush
After you watch the video and read Google Analytics Beginners Guide from SEMRush, please answer the following questions in your initial post.
What are standard reports in Google Analytics?
Why would company personnel be interested in knowing the hours during which their site has the most traffic?
When would it be valuable to see real-time data?
Why would a company want an analyst to monitor performance by acquisition channel?
What is the advantage of creating a custom dashboard for a client?

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