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Attached below are the instructions for the assignment, the PDF file which includes specific instructions and snips from
class presentation of topic. I included the snips and also added three YouTube links as I think they would help you get a
better understanding of the subject as well as what to write.
YouTube links:
McDonald’s market segmentation strategy:

4 Crucial Strategies for Selecting Target Markets:

7 Brand Strategy Examples (To Position Your Brand):

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