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What common denominator links these examples?

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This criterion is linked to a Learning OutcomeLength
Half publish is 600-700 words long (no more, no less), not counting the Works Cited or References page.
5 pts
This criterion is linked to a Learning OutcomeIntroduction
Introductory paragraph presents the thesis statement and frames the thesis within the context of a “conversation” related to the class’s closed research theme
5 pts
This criterion is linked to a Learning OutcomeThesis
Attempts a thesis statement responds to the closed research theme question.
5 pts
This criterion is linked to a Learning OutcomeArguments
Develops body paragraphs that offer arguments in support of the thesis, with claims, evidence, and reasoning.
15 pts
This criterion is linked to a Learning OutcomeEvidence and Citations
Attempts effective application of “They Say” moves to incorporate paraphrases and quotations from closed research theme reading (and other sources, if used); paraphrases and quotations of sources are correctly cited MLA style or APA style (as specified by instructor)
5 pts
This criterion is linked to a Learning OutcomeDocument Style
Attempts document format in APA or MLA style, as specified by your instructor, including correct References page (APA) or Works Cited page (MLA)
10 pts
This criterion is linked to a Learning OutcomeSources
Incorporates and cites in-text at least 3 sources, at least 1 of which is found through an Ivy Tech Library search database. The other 2 should be closed research theme readings or background readings from our class.
5 pts
1.  Michael Moss provides three examples of scientific research on junk food and its effects. What common denominator links these examples? What makes the science of addictive junk food so extraordinary?
2.  Moss opens this essay by describing a meeting that the leaders of several major food companies held to discuss the obesity epidemic and how to respond to it. Why do you think he begins with this story? How does it set the stage for the rest of the piece?
3.  Moss is able to present complex technical information so that nonscientists can understand it. One way he does this is by using colloquial language to explain technical terms such as “product optimization,” “bliss point,” and “sensory-specific satiety.” This technique helps us understand his topic, but how also does it make his argument interesting—and persuasive?
4.  Moss reports that the major food companies hire experts to make their products as appealing as possible. Now that you know about these tactics, what are some specific actions you can take to guard against manipulation when you shop for food?
5.  If Jeffrey Dunn could turn carrots into “the ultimate snack food” (paragraph 53), what other healthy foods could be similarly transformed? Beets? Kale? What else? Write an essay proposing such a product. Use the “they say/I say” format, perhaps quoting or summarizing something said in Moss’s essay as your “they say.”

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