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Amazon.com has carved out a unique niche for itself as an…

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Amazon.com has carved out a unique niche for itself as an…Amazon.com has carved out a unique niche for itself as an intermediary. Amazon sells products on behalf of manufacturers such as Dell, Sony, and Calvin Klein, as well as retailers such as Macy’s and Toys “R”Us. How should Amazon be categorized? As a retailer, wholesaler, or broker? What benefit Amazon has by doing this?Arts & Humanities Communications Marketing

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