InstructionsCase 5: Netflix: The Public Relations Box Office Flop. Seijts, Jana; Bigus, Paul. Case No. 9B12M049. Published 4/24/2012, Revised 4/24/2012. Richard Ivey School of Business, 2011. (12 pages).Summary: This case describes a major marketing snafu made by Netflix. In fact, Netflix has made many marketing snafus and each time bounced back stronger, even after losing millions of customers as in this caseArts & Humanities Communications Marketing MKT 504
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