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QuestionStart Word. Download and open the file named?xp19_Word_Ch04_ML1_Web.docxShannon Lee. Grader has automatically added your last name to the beginning of the filename.Change the author name on the first page to?3.Apply the following formatting to the whole document:Document is double-spaced.The font is Times New Roman 12 pt.There is no paragraph spacing before or after any paragraph.Margins are 1″ at the top, bottom, left, and right.4.Change the citation style to APA Sixth Edition. Place the insertion point at the end of the?roximity and Balance?aragraph (immediately after the period) on the second page of the document. The paragraph ends with?ndicates less proximity. Insert the following footnote:?ax?ebaza, Effective Websites, Chicago: Windy City Publishing, Inc. (2014). Do not include the period.?hange the number format for footnotes to a, b, c in the Footnotes dialog box. (Click Apply, not Insert.)5.Insert a new page after the cover page. Then insert a table of contents on the new page. Use Automatic Table 1 format. Note, Mac users insert a table of contents using the Classic format.6.You will add a bibliography to the document, inserting citation sources from the footnotes already in place. Because you will not use in-text citations, you will use the Source Manager to create the sources. Begin by adding a source for the footnote you created in step 4 above (a Book). Create citation sources for the two additional sources identified in the document footnotes. The footnote on the fourth page is from an article in a periodical (Issue?), and the footnote on the fifth page cites a journal article.7.Change the citation style to Chicago. Insert a bibliography using the Bibliography style at the end of the document on a separate page. Apply Heading 1?tyle to the?ibliography?eading and center the heading. Double-space the bibliography and ensure that there is no paragraph spacing before or after.8.Mark all occurrences of?eb,?ontent, and?ite?s index entries. Create an index on a separate page after the bibliography using the Classic format. Check the document for spelling errors. All names are spelled correctly.9.Select the heading?roximity and Balance?n the third page. Add a new comment, typing?his section seems incomplete. Please check and add content.?include the period).10.Add the following sentence as the second sentence in the Contrast and Focus section:?ou are most likely familiar with the concept of contrast when working with pictures in an image editor.?Check for typos in the text you typed and make corrections, if necessary.)11.Save and close?xp19_Word_Ch04_ML1_Web.docx. Exit Word. Submit the file as directed.Word The design of a Web site is as critical as the content. Well-designed Web pages enhance viewers’ experience on the Web site. Well-designed sites assist viewers in finding information they need quickly and easily through the use of visually stimulating elements. Ineffectively designed pages, on the other hand, cause viewers to become bored or frustrated, resulting in few revisits.Three major principles for effective Web design include the following:??roximity and Balance??ontrast and Focus??onsistency?roximity and BalanceProximity refers to the degree of relationship between items. Highly related items, such as a title and its following paragraph, should have close proximity. Unrelated items, such as different sections, should have less proximity. Designers use white space to indicate the degree of proximity on Web pages. Less white space indicates close proximity; more white space indicates less proximity.Balance refers to the symmetrical placement of elements on a Web page. While a perfectly balanced Web page is symmetrical, an asymmetrical appearance can be effective for creating dynamic and vivid Web pages. In either case, all elements should provide an appropriate level of balance to prevent a very busy area in a clustered area onscreen with too much quiet area in another part of the screen.?ontrast and FocusContrast is the level of visual difference of elements. Using contrasting elements helps guide a viewer’s attention. By using contrasting elements, designers assist a visitor in skimming the page for interesting information. Designers create contrast through the use of different colors, text size, bolding, etc.Focus is created through the use of contrast to draw attention to a particular element on the page. The focal point should be a critical element, such as an important date or a heading for a special sale.?onsistencyConsistency within a Web page and within a Web site provides unity. All design elements must be consistent to achieve continuity and to solidify an organization’s imageTo achieve consistency, designers use repetition. That is, they repeat an organization’s name and logo or trademark, color schemes, typeface selection, borders, and navigation tools and locations.[1]Additional Design GuidelinesAppropriate BackgroundThe background should not distract the viewer from the content on the Web page. Amateur designers often use bright, colorful backgrounds or distracting patterns. For example, a small tiled image might be attractive in small doses, but when used as a background can actually interfere with a viewer’s ability to read foreground text.Consultants recommend white or black backgrounds for most sites. In some situations, a Web site might use a very light colored background or a pale, slightly textured background. To ensure readability, the designer should view the Web page on several different monitors using different screen resolutions.[2]?ffective Color ChoicesAlong with choosing a background, a designer must choose an appropriate color scheme that complements the background, supports the purpose of the Web site, and produces the desired responses from readers.Before choosing a color scheme, the designer must thoroughly understand the goals of the Web site?hat message the organization wants to convey, and the action desired from the viewers. For example, because financial institutions are traditionally conservative, these organizations use more conservative colors, whereas businesses selling children’s merchandise use bright, vibrant colors.In addition to choosing colors that support the goals, the designer must understand how color affects people. For example, red is a vibrant, stimulating color, in contrast with yellow, which has a relaxing effect. Knowing the different physiological reactions of colors helps a designer choose appropriate text colors, heading colors, and background colors.?olor choices need to provide necessary contrast. If color selections are too similar, contrast is not achieved; therefore, different parts of the pages are not emphasized or distinguishable. Contrasts such as black text on a white background or white text on a dark blue background provide excellent contrast. In the image shown below, the color choice is pleasant, but not overwhelming, with readable text shown in contrasting colors of white or black. The large expanse of white as a background is not at all distracting. In fact, it provides an excellent backdrop for the graphics.?Effective TypographyJust as with printed media, the text on a Web site must be error-free. Text should conform to standard spelling, grammar, and mechanics. The main difference between online text and printed text is the amount of text displayed. While books, newspapers, and magazines are textintensive, online text is not. People do not want to read text-intensive Web pages; viewers scan text to find what they are looking for. Therefore, designers use more concise language on Web pages.?he following list provides general guidelines for displaying text on a Web page:?lement ?Guideline ?Columns?Narrow?Headings?Hierarchy?Web Pages?Several, Small?Text?Bulleted Lists?In addition to writing concise text and using methods for placing text, the designer should carefully choose appropriate typography, such as fonts, sizes, and attributes.Font Faces. As with printed text, online text should use no more than two font faces. Because Web browsers use fonts stored on individual computer systems, not all viewers have the same fonts. If a system does not have the font specified by a Web page, the browser substitutes a different font. The substituted font may be very difficult or even impossible to read onscreen. Avoid creative fonts (e.g., Chiller), cursive fonts (e.g., TypoUpright), and typefaces that have minimal (e.g., Antique Olive) or no descenders (e.g., Hobo). The safest typefaces are Arial, Times, and Times New Roman.Font Size and Attributes. To add variety to online text, designers adjust the font size, using larger size for headings and smaller size for other text. However, font sizes should be large enough to be easily read. In addition, designers apply bold and italic attributes to emphasize key words or phrases. Textual hyperlinks are typically underlined and formatted in a different color.?raphical and Multimedia EffectsImages are typically included to enhance the visual effectiveness of Web pages. As with any communication medium, the Web pages must contain relevant images to the content and not be used to simply decorate the Web page.Designers should be concerned with image file size because not all viewers have the fastestInternet connection or most up-to-date browsers. Images should load relatively quickly because viewers stop loading Web pages if the load time is too long. GIF images are typically used for logos and icons, whereas JPEG images are more appropriate for photographs.Furthermore, designers should not use too many images on any one particular Web page. Every image added to a Web page increases the amount of time to load the page. Therefore, some designers use thumbnails, small images that can be clicked to see a separate full-sized image, in order to reduce load time.Other multimedia features might include sound or video clips. Again, load time is of utmost concern. Because sound and video clips might consume too much time for the average viewer, these clips should not be set to load automatically. Instead, links can be included for viewers with faster internet connections and faster processors.?[1] Kaylene Durocher, “ABCs of Web Site Consistency,” Web Site Magazine 7 (2015): 33-34.[2] Cheyenne Kinyon, “Color, Background, and Themes: Making Wise Decisions,” Web Guidelines and Conventions (2015): 166-167.?Engineering & TechnologyComputer ScienceBCIS 1305

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